Saturday, February 22, 2020
The crucial bearing of pursuing a Master of International Business Essay
The crucial bearing of pursuing a Master of International Business - Essay Example The researcher presents his long-term goal as to become a successful entrepreneur, like Richard Branson and Allen Sugar, both renowned British entrepreneurs. However, the researcher envision to venture as an entrepreneur not only London; but as an instrumental entrepreneurial contributor on a global realm. The Hult International Business Schoolââ¬â¢s MIB degree is renowned worldwide to accord strategically innovative instructional methods that provide qualified students with the conducive learning environment for the program. Through their LEAP method focusing on hand-on and innovative approach, the researcher is confident that both short-term and long-term professional goals would be effectively achieved. The researcherââ¬â¢s educational background and current professional experiences would significantly contribute to the abovementioned plans as these undertakings have appropriately established the theoretical and practical framework for an MIB degree. By immersing in a founda tion program from an International Foundation Programme in Business Studies from the London Metropolitan University, the theoretical framework for higher education in the business sphere is befittingly honed. The researcher did not have the chance then to pursue higher education courses in the field of business management since working as a legal assistant for the UK Immigration Law Advisory Service in 2007 had made me determined and committed to pursue a degree in law. The course modules were all subservient as they delved into intricate concepts that are relevantly applicable in contemporary organizational settings. My current occupation in a supervisory and managerial capacity made me realize that more theoretical concepts are required to increase oneââ¬â¢s competencies, qualifications and skills in performing the responsibilities expected of managers in a dynamic business environment. Through past employments, I had the opportunities to assume diverse functions and responsibi lities ranging from that of an administrative assistant for Yoga Magazine, a customer service representative for Max Telecom, and working as a bank teller in Askari Bank, Ltd. in Rawalpindi, Pakistan. These job responsibilities enabled me to gain personal and professional discipline in adherence to the highest quality of service to be accorded to customers and clientele of diverse cultural orientations. I gained proficiencies in different languages such as English, Hindi, Punjabi, Urdu and Arabic. I still plan to expand learning to communicate in other languages as I pursue the MIB degree. Further, my media exposure working as a host of a popular weekly talk show on a popular TV channel; as well as hosting a weekly Internet TV show focusing on discussing immigration and human rights law issues within the British-Asian community accords the development of communication skills and the credibility needed as a public figure. As such, much preparation and mental focus is eminently recogn ized, as part of oneââ¬â¢s responsibility as a host, to gain the confidence and support of the discriminating viewers. At hindsight, I am aware that despite the knowledge and skills that were already developed, there is still a pressing need to focus on improving leadership skills, particularly the essential skills that are intertwined with assuming the position and responsibility of a manager and an entrepreneur: the skills of introspection, conflict-resolution, entrepreneurial, information-processing, decision-making, resource generation and allocation
Thursday, February 6, 2020
Americana Group Research Paper Example | Topics and Well Written Essays - 2000 words
Americana Group - Research Paper Example The group encompasses the most recognized brands globally and includes in its list of franchise brands worldwide known brands like Pizza Hut, KFC, Hardeeââ¬â¢s Costa Coffee, Krispy Kreme, and TGI Fridayââ¬â¢s; recently the group has took over the franchisee of Signor Sassi. In addition, with a proper understanding of the Middle Eastern taste the Americana Group has created 6 own brands which are also equally successful among its consumers as global counterparts of the aforementioned successful brands (Americana Group, 2012). The project critically evaluates the trends of marketing environment by using the PEST analysis, a complete market analysis is performed to gather information about the nature of product, market operations along with the type of strategy the firm has undertaken over the years and also determine the strategic option which is made available to the firm. Finally, a set of recommendation has been provided to America group stating the strategy that the company s hould adopt for its further operation considering the skills, resources and capabilities available to the firm. ... Americana Group deals in restaurants and holds franchise for some big brands globally and includes consumer food and food related products in its product category. It has been analyzed there exists a huge demand for Quick Service, Casual Dining and Fine Dining categories and with change in consumers taste and preference the fast food centers have gained a huge attraction and are expected to grow globally in the near future. Therefore, PEST analysis has been adopted to critically evaluate the marketing trends. PEST Analysis PEST is used to scan the general market environment and is referred to political, economical, social and technological factors. It helps to detect as well as monitor the weak signals that might affect the working of the organization (Henry, 2008, p. 51). Political Factor: Americana Group deals with restaurants and consumer food products and operates on international grounds and therefore the political factors plays an important role in dealing and setting up of fra nchise in foreign countries. Different countries impose different laws and it is important for the company to comply with the concerned rules and regulation to successfully operate in international countries. Economic Factor: When the countries perform well the business operating in the area also seems to have performed well and has an opportunity to increase its revenue and profit. Americana Group based in Kuwait has been operating in the MENA region and has tasted success over the years and has its operation franchised globally. It can be inferred that the economic condition are important while implementing the marketing strategies. For example, when Americana Group goes for international expansion along with the political factors
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